Adsense Optimization

What is Adsense?

Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

Click here to view the Google Adsense 10 slide tour to get a better understanding. Please remember to come back and continue reading this information.

Google Adsense

Why use Google Adsense advert blocks?

More and more companies, individuals and web publishers are realising the potential for an extra revenue stream by displaying Adsense advert blocks on their websites. Each click that an advert gets, results in more revenue for you (Known as CPC – Cost per Click). There are other types of Adsense adverts, such as RSS adverts, mobile adverts and search adverts.

How do we optimize your Google Adsense?

Position
Where should you place the adverts on your website to attract clicks from your users, but avoid only having your users clicking the adverts and leaving your website

Colour
What colour should you make your advert blocks – Blending your adverts into your website is crucial, adverts which stick out detract attention from your website. Should you have a website, which has a main purpose of targetting users to click on adverts, then a non-blended method could be used. There are various ways for your adverts to change colour according to the time of day, for example, you might want to use blended adverts during the day and non-blended adverts at night for when the user is easily attracted to something bright.

Size
The size of your advert blocks is critical, the aim is to not crowd your site with adverts and special steps can be taken to fit adverts, which are the correct size for your site.

Images/Text
Google Adsense comes in both text formated adverts and image adverts. Sometimes it is more valuable to place image adverts instead of text adverts.

Content
An important part of displaying correctly targeted Adsense adverts is having well written content on on your website. Search Engine Copywriting services may be very useful if you’re primary function is to attract high paying CPC (Cost per Click) Adsense adverts.

Where to from here?

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